CONTEXT

SMS stands as a silent game-changer, often overlooked yet potent in its simplicity. That being said, businesses must be aware as to not abuse it, or they’ll risk their customers unsubscribing.

Text messages offer a direct and personal line to the customer, standing out in an era crowded with digital noise.

SMS provides a platform for businesses to connect with their customers on a device they check 47 times a day, on average. It’s no wonder why SMS has a 98% open rate.

THE TOOL

Clerk Chat is my personal favourite and is ideal for those seeking to blend SMS with instant messaging, Clerk Chat offers an innovative approach to real-time customer engagement. If your company phone is with Microsoft Teams you can even use the same number for SMS.

1. Twilio: A powerhouse in the world of SMS marketing, Twilio's robust API integrates seamlessly with existing systems, offering flexibility and scale. A bit harder to setup, but very robust.

2. HubSpot: Known for its CRM prowess, HubSpot also offers SMS marketing tools that are great for businesses looking to align their messaging efforts with broader marketing campaigns. If you’re already using HubSpot, you should check out their SMS capabilities.

THE ART

1. Real-time Customer Support: Offering instant support via text for queries or troubleshooting, enhancing the customer service experience.

2. Feedback and Review Requests: After a purchase or service, businesses can send SMS messages to request customer feedback or online reviews.

3. SMS-Based Loyalty Programs: Create an SMS loyalty program where customers can earn and redeem points via text messages. For instance, after each purchase, customers receive points and updates on their loyalty status through SMS, and they can redeem these points by showing the SMS at the store or entering a code online.

4. Time-sensitive Alerts: Utilize SMS for urgent updates or reminders, ensuring customers receive and read your message promptly.

WHY IT WORKS

SMS cuts through the digital clutter with its simplicity and immediacy. The personal nature of a text message, coupled with its high open rates, ensures that your message is not just sent but seen.

The versatility of SMS—from marketing to customer service—makes it a multifaceted tool that can be adapted to various business needs. Its efficacy lies in its directness, creating a closer connection between businesses and their customers.

In conclusion, leveraging SMS in business isn't just about sending messages; it's about crafting a more connected and responsive customer experience.

Until next week,

Shawn

PS. maybe you’re still not sure where to start with your CRM, or how to use it best? I can help. Book a private, 45-min tech coaching session with me. Learn more and view my availability here. Spots are filling up!